Fruitfull Packaging Series

Fruitfull is a conceptual fruit chew brand. The goal was to capture consumer attention with custom illustrations, bold typography and bright colors that gave the feeling of abundance and satisfaction.

The Fruitfull logo is a visual representation

of the word fruitful: a tree or plant bearing fruit.

It combines a flower base with a fruit slice as the “flower” to display fruit in a playful way while also reinforcing feelings of abundance and healthy growth.